While it’s important to incorporate a variety of marketing methods when marketing your business, never underestimate the power of a positive referral. A positive referral is the simple, most effective marketing tool for your company, while the most detrimental is a negative one. Research shows that TWICE as many people tell others about a bad experience than a good one. Respond to any complaint quickly and with a positive attitude. View it as an opportunity to turn an unhappy client into a loyal one and take all the necessary steps to make it happen.
To see exactly how much each customer means to you and exactly how much you stand to lose by a poor referral, click here to access interesting tools to help you calculate the cost of poor service and poor word of mouth.
In the meantime, keep up your excellent customer service. Give your clients a reason to tell everyone they know about you!
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