While it’s important to incorporate a variety of marketing methods when marketing your business, never underestimate the power of a positive referral. A positive referral is the simple, most effective marketing tool for your company, while the most detrimental is a negative one. Research shows that TWICE as many people tell others about a bad experience than a good one. Respond to any complaint quickly and with a positive attitude. View it as an opportunity to turn an unhappy client into a loyal one and take all the necessary steps to make it happen.
To see exactly how much each customer means to you and exactly how much you stand to lose by a poor referral, click here to access interesting tools to help you calculate the cost of poor service and poor word of mouth.
In the meantime, keep up your excellent customer service. Give your clients a reason to tell everyone they know about you!
For more interesting marketing facts or to schedule a consultation, contact us today! You can also like us on Facebook for more tips and information.
Tuesday, November 26, 2013
Thursday, May 30, 2013
2013 Marketing Trends
We’ve listed below some of what we feel are the top marketing trends for 2013 to help you in your marketing endeavors.
- Go Mobile! In 2012 more people purchased smart phones than laptops, meaning it’s more important than ever to make sure you incorporate a mobile site! Also make sure your emails are mobile friendly. There are lots of other mobile marketing options as well, such as apps, ads and messaging campaigns.
- A more level playing field when it comes to SEO (Search Engine Optimization). SEO will be more about content, social media, as well as sharing and less about keywords and codes. This is good news because it allows you the opportunity to increase your search engine rankings even if you don’t fully understand H1 tags and keywords.
- Marketing content will be less “wordy” and more media rich. Content will be more picture and video driven. People today want instant gratification and to get their information in the fastest, most visually pleasing way possible. You know what they say, “A picture is worth a thousand words.” The success of sites such as Pintrest and Instagram, not to mention Twitter, where content is shared quickly and in small portions, is proof of this.
- Content that isn’t just a sales pitch. When connecting with your clients and prospective clients, don’t keep hitting them over the head with your sales pitch. Provide information that is useful, educational and interesting. Give people a reason to seek you out not only when they are looking to buy.
There are many marketing trends and strategies to sift through. If you would like help sorting through all of the options and implementing the most effective for your business, please give us a call or drop us an email.
- Go Mobile! In 2012 more people purchased smart phones than laptops, meaning it’s more important than ever to make sure you incorporate a mobile site! Also make sure your emails are mobile friendly. There are lots of other mobile marketing options as well, such as apps, ads and messaging campaigns.
- A more level playing field when it comes to SEO (Search Engine Optimization). SEO will be more about content, social media, as well as sharing and less about keywords and codes. This is good news because it allows you the opportunity to increase your search engine rankings even if you don’t fully understand H1 tags and keywords.
- Marketing content will be less “wordy” and more media rich. Content will be more picture and video driven. People today want instant gratification and to get their information in the fastest, most visually pleasing way possible. You know what they say, “A picture is worth a thousand words.” The success of sites such as Pintrest and Instagram, not to mention Twitter, where content is shared quickly and in small portions, is proof of this.
- Content that isn’t just a sales pitch. When connecting with your clients and prospective clients, don’t keep hitting them over the head with your sales pitch. Provide information that is useful, educational and interesting. Give people a reason to seek you out not only when they are looking to buy.
There are many marketing trends and strategies to sift through. If you would like help sorting through all of the options and implementing the most effective for your business, please give us a call or drop us an email.
The Most Effective Marketing Tool
While it’s important to incorporate a variety of marketing methods when marketing your business, never underestimate the power of a positive referral. A positive referral is the simple, most effective marketing tool for your company, while the most detrimental is a negative one. Research shows that TWICE as many people tell others about a bad experience than a good one. Respond to any complaint quickly and with a positive attitude. View it as an opportunity to turn an unhappy client into a loyal one and take all the necessary steps to make it happen.
To see exactly how much each customer means to you and exactly how much you stand to lose by a poor referral, click here to access interesting tools to help you calculate the cost of poor service and poor word of mouth.
In the meantime, keep up your excellent customer service. Give your clients a reason to tell everyone they know about you!
For more interesting marketing facts or to schedule a consultation, contact us today! You can also like us on Facebook for more tips and information.
To see exactly how much each customer means to you and exactly how much you stand to lose by a poor referral, click here to access interesting tools to help you calculate the cost of poor service and poor word of mouth.
In the meantime, keep up your excellent customer service. Give your clients a reason to tell everyone they know about you!
For more interesting marketing facts or to schedule a consultation, contact us today! You can also like us on Facebook for more tips and information.
Thursday, March 28, 2013
Jingle All the Way
Originally published 12/2012
How’s that for a holiday blog title? Except, I’m not talking about that kind of jingle.
Someone asked me the other day if I thought marketing jingles were dead. What? No way! True, we don’t use the jingle as much as we used to. Today, many companies license songs from popular artists to market their products (i.e. Chrysler using Eminem, Schick using Jewel’s song for their Intuition razors), but there are still plenty of jingles out there that have stood the test of time. When putting a band-aid over a cut, how many of you still sing, “I am stuck on Band-aid, cuz’ Band-aid’s stuck on me?” Or when you are craving a little chocolate and almonds start singing in your head, “Sometimes you feel like a nut, sometimes you don’t?” Actually, whenever I do something silly, that jingle will creep into my head. There are still plenty of companies today that use jingles effectively. Think of McDonalds, “Ba Da Ba Ba Bah, I’m lovin’ it.”
Jingles are earworms. They can be annoying, they can be silly, they can even be cheesy, but they are effective. Like many things in life, what goes around comes around. What was once “out” is now “in.” What was once unfashionable, is now all the rage. The same goes with jingles. They weren’t as popular for a while, but are now making a comeback. No matter what, thanks to so many earworms of the past, they will never be completely gone.
To learn more about other effective forms of advertising, free marketing tips, news and information, make sure you like us on Facebook !
How’s that for a holiday blog title? Except, I’m not talking about that kind of jingle.
Someone asked me the other day if I thought marketing jingles were dead. What? No way! True, we don’t use the jingle as much as we used to. Today, many companies license songs from popular artists to market their products (i.e. Chrysler using Eminem, Schick using Jewel’s song for their Intuition razors), but there are still plenty of jingles out there that have stood the test of time. When putting a band-aid over a cut, how many of you still sing, “I am stuck on Band-aid, cuz’ Band-aid’s stuck on me?” Or when you are craving a little chocolate and almonds start singing in your head, “Sometimes you feel like a nut, sometimes you don’t?” Actually, whenever I do something silly, that jingle will creep into my head. There are still plenty of companies today that use jingles effectively. Think of McDonalds, “Ba Da Ba Ba Bah, I’m lovin’ it.”
Jingles are earworms. They can be annoying, they can be silly, they can even be cheesy, but they are effective. Like many things in life, what goes around comes around. What was once “out” is now “in.” What was once unfashionable, is now all the rage. The same goes with jingles. They weren’t as popular for a while, but are now making a comeback. No matter what, thanks to so many earworms of the past, they will never be completely gone.
To learn more about other effective forms of advertising, free marketing tips, news and information, make sure you like us on Facebook !
Thursday, January 3, 2013
Five Interesting Marketing Facts
1. 70% of local businesses use Facebook. Does your competition have a
Facebook page? Do you?
2. A majority of people stop following a company’s Facebook page because of
the company not replying to a wall post, the page not being updated frequently
enough or having posts that are too repetitive. Make sure you properly manage
your Facebook page, if you don’t, it could actually do you more harm than good.
3. Blogging is an effective way to increase your Search Engine Optimization and
increase your sales. Companies with blogs generate an average of 67% more l
leads than companies who do not.
4. 60% of Bloggers update weekly, only 10% update daily.
5. When advertising online, leader board (728 x 90 px) and medium rectangle
(300 x 250) have the highest view rates. Contrary to popular belief, ads placed
higher on a page do NOT necessarily have a higher impression rate than those
placed lower.
For more interesting marketing facts or to schedule a consultation, contact us today! You can also like us on Facebook for more tips and information.
Source: jeffbullas.com
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