I understand how this may seem like a strange post from someone who is in the marketing and printing business, but my goal is to help my clients to be successful.
I'll cut right to the chase.....Unless you have a history of seeing results from postcards, I don't recommend them.
There, I said it.
Recently I conducted a poll in which I asked a two part question. With the first question I asked what people do with sales postcards when they received them in the mail. The majority said they simply threw them away without even reading them. Not a single person saved the card. I've been saying for a long time that you have about 3 seconds to get someone's attention and get them to read your post card. Question 1 supported that point.
I've also been saying that, in most cases, postcards are a waste of your marketing budget. Question 2 supported that point.
In question 2, I asked if a postcard had ever influenced a buying decision. Not a single "yes." Not. a. single. one. All the time and money spent didn't get a single person to buy a product.
With the advent of social media, email marketing and the slew of other effective marketing tools out there, the next time you are tempted to spend hundreds of dollars on postcards, save a few trees AND a few dollars; invest your money elsewhere.
As always, CWI Marketing is here for you, please feel free to contact us for help with any of your marketing needs.
