2013 Marketing Trends

We’ve listed below some of what we feel are the top marketing trends for 2013 to help you in your marketing endeavors.

- Go Mobile!  In 2012 more people purchased smart phones than laptops, meaning it’s more important than ever to make sure you incorporate a mobile site!  Also make sure your emails are mobile friendly.  There are lots of other mobile marketing options as well, such as apps, ads and messaging campaigns.

- A more level playing field when it comes to SEO (Search Engine Optimization).  SEO will be more about content, social media, as well as sharing and less about keywords and codes.  This is good news because it allows you the opportunity to increase your search engine rankings even if you don’t fully understand H1 tags and keywords.

- Marketing content will be less “wordy” and more media rich.  Content will be more picture and video driven.  People today want instant gratification and to get their information in the fastest, most visually pleasing way possible.  You know what they say, “A picture is worth a thousand words.”   The success of sites such as Pintrest and Instagram, not to mention Twitter, where content is shared quickly and in small portions, is proof of this.

- Content that isn’t just a sales pitch.  When connecting with your clients and prospective clients, don’t keep hitting them over the head with your sales pitch.  Provide information that is useful, educational and interesting.  Give people a reason to seek you out not only when they are looking to buy.

There are many marketing trends and strategies to sift through.  If you would like help sorting through all of the options and implementing the most effective for your business, please give us a call or drop us an email.

The Most Effective Marketing Tool

While it’s important to incorporate a variety of marketing methods when marketing your business, never underestimate the power of a positive referral.  A positive referral is the simple, most effective marketing tool for your company, while the most detrimental is a negative one.  Research shows that TWICE as many people tell others about a bad experience than a good one.  Respond to any complaint quickly and with a positive attitude. View it as an opportunity to turn an unhappy client into a loyal one and take all the necessary steps to make it happen.

To see exactly how much each customer means to you and exactly how much you stand to lose by a poor referral, click here to access  interesting tools to help you calculate the cost of poor service and poor word of mouth.

In the meantime, keep up your excellent customer service.  Give your clients a reason to tell everyone they know about you!

For more interesting marketing facts or to schedule a consultation, contact us today!  You can also like us on Facebook for more tips and information.