Facebook Releases a Guide to Marketing on Facebook.

acebook has published their “Best Practice Guide: Marketing on Facebook.” This guide gives ideas on how to foster product development and innovation, generate awareness, increase traffic and sales, build loyalty and deepen relationships, gain insights, as well as meet several other objectives. While this guide is specific to Facebook, many of the helpful hints they list can be used anywhere in social media. If you’ve read my blog before, portions of it will be familiar, as the advice they layout covers some of the topics I have tacked before (i.e. engaging your clients, interacting with them, building relationships).

If you are new to Facebook, new to business or are interested in kicking up your Facebook page a notch with Facebook advertising, plug-in’s, etc., then this guide will be very helpful to you and I would recommend checking it out.

If you would like to read the Guide (it's not too long, only 14 pages), click here:

As always, if you need help with creating your Facebook business page or any other social media projects, contact us. It would be our pleasure to help!

Five Great Reasons to Use Online Videos

1. It helps your Google rankings. Did you know that Google owns YouTube?

2. It helps build your brand. If you read my blog, have been to any of my classes, or simply have NOT been living under a rock the past several years, you know how important it is to build your brand!

3. It’s an opportunity to present yourself to potential clients in a way that words just can’t. It helps people to connect with you.

4. It allows you to offer a more effective presentation of your product (i.e. in real estate, a video tour of a home can have much more pizzazz than simple pictures. Not to mention, gives the potential buyer a better feel for the home).

5. To get started is easy. You can start with a simple power point presentation and convert it to a video. If you are camera shy, your video doesn’t have to include you. In addition to the benefits stated above, simply having video helps keep people on your page longer and enables you to tell a story in a more visual way.

If you need help with online video creation, if you already have a video and simply need it edited or if you need a Power Point presentation converted to video, contact us. We’d be happy to help!