I was recently told that 20% of small business owners don’t believe their clients use social media and 27% weren’t sure about it.
Say WHAT?
62% of the adult U.S. population is on Facebook alone. That’s 139 million potential clients. What about Twitter? There are currently 105 million users on Twitter. If you are not using the internet or social media, you are missing a major opportunity to market yourself and bring in new clients. And, don’t get me started on the potential to reach a global market! There are currently more than 1.5 BILLION people connected through the internet worldwide. Think BIG! Don’t limit yourself to your surrounding area.
I have also heard people say, “But my clients are older and they don’t use the internet.” Wrong. In one year alone, internet users age 50+ went up from 22% to 42%. Oh, and guess how many 70-75 year olds are online? 45%!
A majority of people go online and do research prior to purchasing anything. ANYTHING, not just online purchases. From a house to a pair of shoes, people go online prior to walking out the door. Make sure you have an internet presence. It is no longer enough just to have a web site. Using social media is key to building a successful business.
As always, CWI Marketing is here to help. If you would like help with your social media, please feel free to contact us.
