Friday, June 4, 2010

To Grow or Not to Grow? THAT is the Question.

When I decided to start providing marketing and printing to the New River Valley the goal was simple; provide small businesses with the marketing tools they need to be successful and compete with the “big fish.” I am so happy that this goal has been met. The goal with this business was never to make tons of money. I know a lot of people start businesses with the goal of making big bucks, not me. Being able to help contribute to family finances, help small businesses in the area in order to help the local economy (in some small way) and also having a creative outlet are the motivating factors for me. I love doing graphic design, the personal interaction with my clients and actually helping small businesses compete, grow and succeed. That is what makes it worthwhile.

Many of my small business clients were previously unable to market themselves effectively due to the fact that they didn’t know how to or did not have the necessary funds. Because CWI Marketing & Printing is a small business, there is very low overhead and I can offer exceptionally affordable pricing. Now, my clients are proud of their logo, brand and marketing campaigns. That makes me extremely happy for them.

The problem I am now facing is a good one, a problem that I am so very thankful for. There are some “big fish” clients (yes, more than one) who want to hire CWI. They have seen my work, spoken to past and current customers, met with me and really liked my ideas and what I can bring to the table. I have to admit, it’s a great feeling to know that people really like my work. It is also extremely satisfying to know that my customer’s are happy. However, if I move forward with these “big fish” isn’t that going against my original goals? Am I saying to all of my current, very loyal clients that I’m abandoning them to move on to bigger and better things?

Another concern is time. I’ve worked in the corporate world where 60+ hours per week was not at all uncommon. When you don’t have a family of your own, that’s easier to manage. I now have a husband, two kids and a dog and I love them all very much. They are my priority. One of the reasons I like keeping my business small is that it’s easier to manage. I don’t want to grow to the point that my children are spending more time without me than with me. If I take on the “big fish,” it will take more time away from family.

I could hire employees or contract out the work and that is something I am considering and researching. There is a lot to think about and I’m thankful to be facing this dilemma. Stay tuned!