Friday, December 14, 2012

What's New Pussycat?



I just heard this song for the first time in ages.  Even though it is before my time, I do remember hearing it growing up.  It’s one of those old earworms that, once you hear it,  you can’t get out of your head.  If you know this song, you are probably thanking me right now for doing the same to you and will continue to thank me throughout the day.  Just in case you have never had the pleasure, click here to listen to the song and enjoy the enormous bow tie and collar sported by Tom Jones.

No thanks necessary, really.

But, this song did get me thinking about marketing, so it can’t be all bad.  What’s new with your marketing?  The last thing you want to do is let your marketing efforts become stagnant.  Just like Tom Jones wanted to keep things fresh with his pussycat, keeping things fresh with your marketing will help lead to longevity in your business.

Have you been running the same ad in the same publication for eons?  Why not give it a little boost?  Has it been years since your web site has been updated?  Energize it!  Are you giving away ice scrapers as promo items in the summer?  You may want to re-think that.  Are you sporting a Dorothy Hamill haircut in your marketing pieces, despite the fact that you haven’t had that haircut since the 70’s?  Update!

It’s easy to let your marketing fall to the side when business is booming and even when times are financially tight.  Don’t make this mistake!

Allow us to help you invigorate your marketing efforts, by contacting us today!

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